Will Home Stager's Statistics Bust Your NUTS?
By now you have all read the glowing stories and/or watched the captivating HGTV shows that triumphantly boast: "SOLD in one day after home staging!" "Multiple offerings after home staging!" "SOLD at...
View ArticleROCK & ROLL: "Where It's At" for the Home Staging Industry
During a cold winter's drive over this past holiday weekend I had a chance to reflect on all that I see going on (or NOT going on) in the home staging industry. As I look at WHO we are and WHERE we...
View ArticleIndustry VP Connected the Dot... Now I'm Gonna Paint the Picture
Recently I read an interesting post by Jennie Norris, a Vice President at stagedhomes.com. In her blog Jennie “connected” with what I see as one of the important yet troublesome industry "dots" that...
View ArticleWOW! THANKS... this Home Staging Blog is a "MUST READ"
The authors over at Future of Real Estate and Loans recently posted a list of blogs they feel are "MUST READS".They write "there’s a ton of excellent mortgage and real estate blogs out there – way too...
View ArticleHome Staging Gets a Red Eye in Chicago
"You can rent movies. You can rent an apartment. If you live or work in a street-parking desert, you can even rent a space for your ride. So why not add luxury to that list?" This is what Kyra Kyles...
View ArticleStory of a Staged Silk Purse & a Sow's Ear
(Scroll down for Video Show) While home staging CAN turn a "sow's ear" of a home into a beautiful and easily sellable "silk purse", there still is only so much staging can do to improve a home's appeal...
View ArticleA Tale of Two Stages
Does this sound familiar? For home sellers it is the best of times, it is the worst of times, it is the age of wise choices, it is the age of foolish decisions, it is the age of sales success and the...
View ArticleBUILDERS... FINISH PAINTING THE PICTURE TO SELL YOUR MASTERPIECES
When the real estate market was hot, the practice of tearing down small outdated houses to build modern new homes was a popular practice taking place all over the USA. In some communities the resulting...
View ArticleOOPS Goes the Staging!
From when we were just little kids we were taught there is a difference between what is right & wrong and what is good & bad. While these initial lessons of life had to do with basic...
View ArticleSORRY... If It's Ugly on the Outside Buyers Ain't Going Inside
CURB APPEAL... well I am sure every home seller has heard about how important it is. But the truth is there just is not as much information out there that helps a seller understand what to do to stage...
View ArticleAbsolute BEST 13 Home Staging Tips
Are you having a hard time determining where to start your own home staging and just what exactly are the best home staging tips? Well... I feel your pain and totally understand.When I Googled the...
View ArticleWhen Realtors Commit this Crime… Sellers Do the Time!
Earlier this week I received a phone call from a desperate a home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home... that had been on the market...
View ArticleIt Ain't All Pretty... But it is Darn Good Marketing!
Even though America is a consumer society, it's an odd fact that the typical home seller does not view their property as a product for sale in a marketplace. Because this is so, many home's sales end...
View ArticleChipping Away the "PRICE IS KING" Myth in Home Selling
The way many Realtors and home sellers rely on pricing as a marketing strategy for home selling is not entirely all it is cracked up to be. Believe it or not there is a simple yet profound parallel...
View ArticleYou Can Stage It... Even if THEY Still Don't Get It
In the 4 years I have been staging, I now notice a new trend taking place... the number of calls we get directly from home sellers, prior to their hiring of a Realtor, is on a sharp rise. But the odd...
View ArticleNot All Staging Bananas Are Ripe & Ready
So my home selling pets, would you like to pick a house stager but are not sure which in the bunch to hire? Plus does the fact that when you think about it, it seems like there are more and more people...
View ArticleThe A-B-C’s and 1-2-3’s of Home Staging
I often now receive inquires about home staging, from home sellers all over the country, that typically start by asking a question such as, “Can you give me a little information on how staging works...
View ArticleUse FLOWER POWER to Sell Your Home
Before you put your home up for sale in the market, do yourself a favor and take a short walk and a quick drive.First walk across the street and take a good hard discerning look at your property and...
View Article5 Simple Factors That Keep Your Home From Selling
Believe it or not, even though the market is “bad” homes are still selling. Of course they are not selling at the rate they used to… but they are selling. So if you are trying to sell your house and...
View ArticleWhen Wallpaper Attacks, It Can Kill the Sale
In today’s real estate market more and more home sellers are relying on home staging tips and advice to guide them in ways to best prepare their homes for selling. So last week, when I was hired to...
View ArticleStagers Should Picture What They Preach
Without a doubt the end result of a home’s staging should be a great visual impression. Because this is so, home staging has come to be viewed as an “image” industry. But as a relatively new industry,...
View ArticleSelling Your Vanilla Box
We all know that the real estate market is in a major slump. Nothing seems to make that grim point more real then when one takes a short drive through any neighborhood. For it is there we see, dotting...
View ArticleGetting “PUNCHY” about Great Real Estate Reads
While many people think that a home stager’s job is just to be glorified interior decorators... we actually do much more. So while making a home look good is important, a stager’s job typically begins...
View Article$1,000 Staging. Done Right or Done Wrong?
When a home stager is hired one of their primary responsibilities is to stage the property in a manner that best solves problems or perceived issues sellers may have with it. Unfortunately this may not...
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